Project Overview
We managed full-funnel social campaigns for a fashion brand in the UAE. Our services included content creation, ad management, audience targeting, and performance analytics across Instagram and Facebook to drive brand awareness and online sales.
The Challenge
The brand had an inconsistent social media presence with low engagement and poor ad performance. Their previous agency was running generic ads without proper audience segmentation, wasting budget on unqualified traffic during a competitive UAE fashion season.
Our Solution
Maitpanel rebuilt the entire social strategy — created a cohesive content calendar, designed branded visuals, set up Meta Pixel for retargeting, launched segmented ad campaigns (awareness → consideration → conversion), and implemented A/B testing on creatives and copy.
Results Achieved
- Instagram followers grew from 4,200 to 18,500 in 3 months
- Ad ROAS (Return on Ad Spend) reached 6.8x — up from 1.9x
- Online sales increased by 340% during the campaign period
- Cost per purchase reduced from AED 180 to AED 42
- Engagement rate improved from 1.2% to 7.8% on organic posts