Location
London, UK
Category
Email Marketing
Duration
2 Weeks
Industry
Real Estate
Rating
⭐ 4.9 / 5
Project Overview
Implemented automated email journeys and newsletter templates using Mailchimp for a property business in London. The goal was to improve client engagement, nurture leads automatically, and reduce manual effort for the agency's team.
The Challenge
The agency was manually sending one-off emails with no automation, no segmentation, and no tracking. They were missing follow-up opportunities and losing potential buyers and renters due to poor email communication strategy.
Our Solution
Maitpanel configured a full Mailchimp automation stack — welcome sequences, property listing alerts, follow-up drip campaigns, and monthly newsletter templates. We also set up audience segmentation by buyer vs renter vs landlord and integrated forms on the website.
Results Achieved
- Email open rate increased from 14% to 38% within 30 days
- Automated sequences saved 12+ hours of manual work per week
- Lead-to-viewing conversion rate improved by 52%
- Unsubscribe rate dropped by 60% after proper segmentation
- Client reported 3 new property deals directly attributed to automation